The first thing a client will notice about your website is the visual layout of your web page. First impressions count for everything, so you want to make sure your website gives clients the correct message about your company. The first visit to your sets the tone for your potential client’s interactions with your company. The layout of your site will give them an idea about your whole company. For example, websites that have traditional fonts, muted colors and basic designs will give clients a feeling that the company is honest and reliable. A visual design expert at Pro Site Builder can work with you to make sure your website communicates the right feeling to clients and has the information they need.
You want to make sure the layout of your website matches your corporate culture. You should view your website as part of your company and be sure that the design, tone and colors work with the rest of your marketing and advertising pieces. The website and other promotional pieces should function as one and the client should be able to identify the website as belonging to your company with just a quick glance. Pro Site Builder designers have years of experience making sure the website matches the company’s current theme and will make sure you are completely satisfied with your website’s visual layout.
Your website should have the company logo front and center, so there is no confusion about what website someone is visiting. With so many new sites popping up using slight variations of company names, your client should be assured they are on the correct website. By using the correct visual layout, you can be assured your client will know they are looking at your company’s website.
If your company has a color logo, those colors should be incorporated into the visual design of your website in a subtle way. You do not want to paint the entire site in one or two colors, but strategically placing pops of color that tie into your logo can enhance your website’s visual layout. This will help bring the website together and identify each page with your company for the viewer.
Importance of your branding
To truly understand the importance of branding in your visual layout, think of well-known companies that can be identified by children and people of all ages with one simple glance. Young children know with one quick look that a large golden arch-shaped “M” stands for McDonalds and shoppers of all ages equate a large, red bullseye with the national retailer Target. With the help of Pro Site Builder, you can work to instill the same brand recognition into your online marketing campaign by making sure your website’s visual layout matches the rest of your marketing materials.
Your site’s visual layout should also show off the most important parts of your company. If you manufacture children’s toys, there should be photos of your best sellers on the front page, integrated into the design. A quick glance at your website should tell any potential clients what your company is all about. You can rest assured knowing that by choosing Pro Site Builder, your site will properly integrate photos into the visual layout.
Another common issue with the layouts of websites is overloading the page with design elements, which can lead to slow loading pages. At Pro Site Builder, we know the best ways to integrate design elements without slowing down your client’s loading process. If your site loads too slowly for viewers, no potential client or customer will wait for the page to fully load.
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